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Writing Great Job Ads – 10 Top Tips to Beat The Everyday

Consultants love to sell advertising. It gets great results, it’s great marketing for your company and your client’s company and it’s good for your career. Why is it then that many of us see the actual writing part as a pain, and a necessary evil? If it’s so great, then why treat it like something that you would rather avoid, avoid, put off, and then when you can’t put it off anymore, do a really rushed job of before the…

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Is cold calling dead?

Well, that is a really big question. And the answer completely depends on your definition of a cold call. If you mean, calling completely cold and hoping to sell your services there and then, well, yes it is. If you think of cold calling as a business development tool to introduce yourself and your services to a researched target contact, then no, it is not. Cold calling is not dead at all, but it is evolving. In reality there are…

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